Jansen Trading
Retail · Italy · 583 employees · Owned by Nora Eriksson
MILO’s Recommendation
Personalized OutreachThe evidence strongly supports personalized outreach to Otto Larsen, the new VP Operations who joined in January 2026. Key factors: (1) Otto has never been contacted by Atlas despite being marked as a decision-maker and in role for two months, making this a net-new contact situation rather than a re-engagement; (2) His prior experience deploying a competitor's WFM tool signals category awareness and buying authority, but also requires careful positioning to overcome potential incumbent bias; (3) The February 2026 expansion (new subsidiary registration) provides a timely, contextual hook for outreach focused on supporting scaled operations; (4) The 10-month deal stall and champion departure mean this requires rebuilding the relationship from scratch with new messaging, not just reviving old conversations. While the competitor signal introduces risk (reflected in the "committed_competitor" buying stage), the combination of expansion timing, decision-maker access, and €153K deal value justify targeted outreach that acknowledges his WFM expertise and positions Atlas as the partner for their growth phase. The moderate confidence band reflects uncertainty about his receptiveness, but the strategic window—new in role, company expanding, no prior Atlas contact—makes personalized outreach the highest-probability path to reactivate this stalled opportunity.
medium confidence
Re-engage Jansen Trading with a message grounded in the specific signal(s) that raised its priority.
Draft Message
Subject: Jansen Trading — expansion
Hi Björn, I saw that Jansen Trading new-market subsidiary registered — that's exactly the kind of moment where a workforce-management review tends to pay off. Jansen Trading is a 583-employee retail company based in Italy with prospect status and no existing workforce-management software. Would it be useful to spend 20 minutes walking through how teams like VP Operationss at similar retail companies are using Atlas, and whether it's relevant to what you're dealing with right now? Best, [Account Owner]
Score Breakdown
Weighted formula: opportunity-score-v1. Populated from structured evidence — see the MILO Analysis below for what grounds each dimension.
MILO Analysis
Jansen Trading is a 583-employee Italian retailer with a €153K stalled opportunity from mid-2025. The original champion (Björn Larsen, VP Operations) departed in August 2025, and a new VP Operations (Otto Larsen) joined in January 2026 with prior experience deploying a competitor's WFM tool. Recent expansion activity (new subsidiary in February 2026) signals growth, but the deal has seen no engagement for 10 months and the new decision-maker has never been contacted. The account shows moderate fit and high potential value, but requires immediate re-engagement to rebuild momentum and validate interest under new leadership.
- fact
Jansen Trading is a 583-employee retail company based in Italy with prospect status and no existing workforce-management software.
account:employeeCountaccount:industryaccount:countryaccount:customerStatusaccount:existingSoftware
- fact
An opportunity valued at €153,414 is at 'proposal_sent' stage (55% probability) with no expected close date, created April 2025 and last updated May 2025.
e04bc78d-fd1f-4c00-ac11-4bc0637e4ffb
- fact
The only recorded activity is an outbound proposal email sent to Björn Larsen (VP Operations, decision-maker) on May 1, 2025, with no recorded response.
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- fact
Björn Larsen left his VP Operations role on August 1, 2025, three months after the proposal was sent.
8a788351-cc2c-4bf1-84db-2fce8fa5f8576d728f3c-1768-42e3-a1eb-23b8755ce7b9
- fact
Otto Larsen joined as the new VP Operations on January 1, 2026, and is marked as a decision-maker.
5131547f-7a6a-436b-bc84-f502b69cd321
- fact
The new VP Operations has prior experience deploying a competitor's WFM tool, detected on January 1, 2026.
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- fact
Jansen Trading registered a new-market subsidiary on February 1, 2026, indicating expansion activity.
a5565591-a95b-4b39-9031-2aabcda7a994
- inference
The deal has stalled for 10 months with no recorded engagement or progression since the proposal was sent in May 2025.
e04bc78d-fd1f-4c00-ac11-4bc0637e4ffb9ad086b4-59ff-4e33-b527-ab75c08b9e4f
- inference
The original champion's departure in August 2025 likely contributed to deal stagnation, as no handoff or re-engagement with new leadership is recorded.
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- inference
Otto Larsen has never been contacted by Atlas, despite being in role for two months and marked as a decision-maker.
5131547f-7a6a-436b-bc84-f502b69cd3219ad086b4-59ff-4e33-b527-ab75c08b9e4f
- inference
The new VP's prior experience with a competitor WFM tool suggests category awareness and possible existing vendor relationship that may block Atlas's opportunity.
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- inference
The February 2026 expansion (new subsidiary) creates a potential trigger for workforce-management tooling needs to support scaling operations.
a5565591-a95b-4b39-9031-2aabcda7a994
- assumption
The account may have already committed to the competitor WFM tool the new VP previously deployed, explaining the lack of response and deal progression.
49881ba8-3ec0-4530-934e-fc4f22f749d5e04bc78d-fd1f-4c00-ac11-4bc0637e4ffb
- assumption
Re-engagement with Otto Larsen framed around expansion support could reopen the opportunity, though timing and competitive position are now less favorable than in early 2025.
5131547f-7a6a-436b-bc84-f502b69cd321a5565591-a95b-4b39-9031-2aabcda7a99449881ba8-3ec0-4530-934e-fc4f22f749d5
Caveats
- — No engagement activity recorded with the new VP Operations (Otto Larsen) since he joined in January 2026; his receptiveness to Atlas is unknown.
- — The new VP's prior experience deploying a competitor's WFM tool may indicate an existing vendor relationship or preference that blocks Atlas.
- — No response status or follow-up activities recorded after the May 2025 proposal, leaving the true status of buyer interest unclear.
- — The expansion signal (new subsidiary) is recent but its direct impact on workforce-management priorities is inferred, not confirmed by buyer communication.
- — The opportunity stage 'proposal_sent' and 55% probability may not reflect current reality given the 10-month gap and leadership change.
Value Impact
| Assumption | Value | Source | Confidence |
|---|---|---|---|
| base deal value | €153,414 | observed data | 100% |
| probability weighting | 55% | observed data | 90% |
| probability weighted value | €84,378 | calculated | 90% |